Double-Page Spread Outline

shiraavidan77
Mar 13, 2023
2 min read

Updated: May 6, 2023

In editorial design, creating a double-page spread is more than just written content and photography spanning two pages; if designed correctly, a double-page spread can appear striking and easily attract its intended target audience's attention. Therefore, with the hopes of creating a unique double-page spread of my own, I have been constantly thinking about my double-page spread in terms of the content I will write, the images I will share, and the overall layout! As of now, I am in the process of hearing back from the restaurant I will conduct my photoshoot and interview—the two major components of my double-page spread.

Article Content

For my double-page spread, I am planning on writing an interview-based article, in which I will interview a chef from a local Asian restaurant, Hoshi & Sushi Asian Cuisine. This chef will preferably be a sushi chef at the restaurant's sushi bar, but if granted permission, I will possibly interview a chef behind the scenes in the kitchen! That being said, I am not only planning on sharing images of the chef cooking but also of me recreating certain dishes from the restaurant at home. I will also share the chef's answers along with the questions I will ask, which are described below.

Interview Questions

I have brainstormed about eight questions that I will use to interview the chef. I didn't want to create too many questions, which would make my magazine too wordy, but I also didn't want to create too few questions, which would make my magazine too minimal. The questions are as follows:

What experience do you have working in a professional kitchen?
Why did you decide to become a chef?
What's special about your restaurant?
What do you wish more people knew about Japanese cuisine?
What are your restaurant's most-ordered dishes?
What is your favorite dish at your restaurant?
Do you have any secret tips for making sushi or any other Japanese dish?
What would you say is the easiest Japanese dish to recreate at home?

These questions are subject to change, but I think this is currently a sufficient plan of what I will ask during the interview. Plus, I may ask some other questions if I think of some on the spot!

TARGET AUDIENCE

Personally, I think these questions will effectively reach my target audience consisting of the following categories:

RENAISSANCE WOMEN: Defined as active, caring, affluent, and influential moms, questions 7 and 8 will help attract these individuals wanting to quickly improve their culinary skills yet don't have much time on their hands.
FUN/ATICS: Defined as aspirational, fun-seeking, and active young people, questions 3, 4, and 5 will help attract these individuals possibly interested in not only learning more about Asian cuisine but also trying new dishes!

REPRESENTATION

I will seek to represent the middle-class and lower-middle-class socio-economic groups as most of the dishes shared in the restaurant are not expensive and can definitely fit into their budget.